GOOD
consumer-led communications agency specialising in FMCG and lifestyle brands, in Australia and New Zealand.
We create awareness and appetite for your brand through creative, consumer-focused PR campaigns.
At GOOD APPETITE, we create awareness and appetite for your brand through creative, consumer-focused PR campaigns. From ideation and strategy, through to execution and amplification — we are your PR partner that will turn good ideas into great results.
With a deep understanding of the consumer landscape, including trends and cultural insights, we take a tailored approach to your PR campaign — carefully selecting tactics from our GOOD (SERVICES) suite that will resonate best with your target audience, with the overall objective of driving talkability, conversation and conversion.
Are you ready to create a good appetite for your brand?
Nastasia is the kind of leader who makes things happen — whether it’s sparking curiosity around a brand or turning an idea into a story everyone’s talking about.
With over 10 years' experience in PR and communications, she’s known for her creative edge, strategic thinking, and a knack for building genuine connections that drive real results.
Having collaborated with some of the most recognisable FMCG and lifestyle brands — Whittaker’s, Pic’s Peanut Butter, Melrose, VisitCanberra, Proper Crisps, PopBox, Lo Bros, and Dr Bronner’s (to name a few) — Nastasia has a proven track record of creating campaigns that resonate and deliver.
Beyond her work behind the scenes, Nastasia is a sought-after speaker in the PR space. She’s taken the stage at industry events like the Foodpreneurs Festival and regularly speaks at Naturally Good Expo, sharing her expertise on building buzzworthy brands, creating impactful campaigns, and navigating the ever-evolving FMCG landscape — all with her trademark mix of sharp strategy, relatable humour, and unshakable enthusiasm.
A finalist for B&T’s 30 Under 30, Nastasia has established herself as a go-to expert in FMCG, food and wellness PR. Whether you’re looking to amplify your brand’s voice or bring fresh insights to your next event, Nastasia brings authenticity and energy to everything she does — helping brands to stand out, connect, and make an impact.